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Our company story

Brand Elect is one of the UK's premium agencies in brand strategy, business thought leadership and media activation.


“If we have conviction in our work, energy in our delivery, inspiration in our ideas, honesty in our approach, strategy in our solutions, and common ground with our clients, a brand’s culture and its engagement will flourish – just be.”

Mission Statement – Lee Callaghan, Founder, and Managing Director

Over the years Brand Elect (or be. as we’re known), has established a credible reputation for changing the way organisations’ view business performance and growth. Working closely with business owners, stakeholders and investors, we build purposeful business properties, brand propositions, and marketing strategies. We achieve this by navigating our clients through a collection of proven disciplines and work programmes, and building dedicated business solutions to achieve continued brand distinction.


Our Philosophy

We are more than a creative marketing agency. At Brand Elect we establish the very reason for an organisation’s purpose, identity, its culture, its behaviour and ultimately, the way it connects with customers and staff alike. Get this right, growth happens, productivity rises, and a genuine return on investment is achieved.

Meet our team

As a collaborations agency, we have brought together some of the best minds in the industry. Our team consists of carefully selected business professionals and seasoned marketers that have worked both ‘client’ and ‘agency’ side. It is important that our team have extensive knowledge of corporate infrastructure and entrepreneurial principles. Indeed, our own people have traveled both journeys – we have literally practiced what we preach.

Whether it be ‘Strategy’, ‘Creative’ or our ‘Marketing Wizards’, our intimate team packs a real punch! We also like to believe we’re friendly people to work with – it’s nice to be nice!

Lee's Philosophy

“To inspire needs inspiration and to imagine needs creativity. To be true as a business, be true to your people and collaboration will prevail – it’s a culture thing…”

Greg's Philosophy

“My mission is to simplify the complexity of digital marketing and in doing so enable clients to achieve the business growth they desire.”

Karen's Philosophy

“Without a strategy, as business owners, we are feeling in the dark for the best way forward. Creating a strategy builds a backbone of a business with clear goals and direction.”

Jane's Philosophy

“Design is about what you don’t show and every mark a designer makes matters to achieve a brief well executed. For me, the world around us is entirely designed; nature can’t take all the credit.”

Rebecca's Philosophy

“Have courage in your conviction and believe that your brand story is worth being told. It’s YOUR story only and that’s what sets you apart.”

Howard's Philosophy

“It is said that you will never write an extraordinary story until you realize you are the author! Those stories build incredible brands.”

Lloyd's Philosophy

“Looking at life through a lens and creating a narrative to sell a brand story.. each new approach is individual, well-considered and varied… it’s why I love video.”

Stacey's Philosophy

“Have confidence in your ideas, determination in your execution and evidence in your evaluation.”


We are very proud of the relationships we have built with our clients, and inspired by the wonderful things they say about us - we thank them all for their kinds words:

Lisa Warner - Director of Marketing<br />
Abercrombie & Kent Ltd

Lisa Warner - Director of Marketing
Abercrombie & Kent Ltd

"We’ve worked with Lee and the team at Brand Elect for over two years, creating inspiring video content to promote our luxury Villas portfolio. We were initially persuaded by their considered approach to the brief as well as their enthusiasm for the project and competitive pricing. Ever since making that decision we have not been disappointed. From day one, the team has been collaborative, professional, patient and dedicated to getting the best possible result. Key elements of project management that are so important – such as timescales, budgets and deadlines – are always adhered to and met. I would absolutely recommend working with Brand Elect. "

Paul McFadyen - Managing Director<br />
Regis Group

Paul McFadyen - Managing Director
Regis Group

"I used Lee and his company Brand Elect whilst I was Managing Director of a group of four UK based property companies. From our very first meeting, I was inspired and infected by Lee’s passion, knowledge and enthusiasm. Consequently, I expanded the initial brief for a simple website build to a full rebranding of one of the group companies, (Pier Management). During the process, I was particularly impressed by the way Lee’s team embarked on a detailed fact find at an early stage, interviewing staff in order to really understand the business.

Lee and I then had several follow up feedback meetings. His team subsequently produced a complete suite of brand guidelines, graphics and a highly functional, aesthetically pleasing and user-friendly website. For me, one of the enduring highlights of working with Lee was the sense of pride in the company that was instilled amongst the fifty staff as a result of the re-branding process. The whole exercise completely shifted the mindset of the company in a positive direction. Consequently, I retained Lee’s services shortly thereafter, to fully re-brand a further group company (Lifespace).

I cannot speak more highly of Lee’s ability and commitment and have no hesitation in recommending him and his company. "

Becky Brown - HR Manager<br />
Hertfordshire County Council

Becky Brown - HR Manager
Hertfordshire County Council

"Lee and the Brand Elect team are a pleasure to work with.  We have worked with them to create and produce a number of videos for our career website.  They are always professional and willing to understand and embrace our requirements, resulting in great working experience with fab. marketing materials to attract candidates. "

Glen Swatman - Managing Director<br />
SEH Commercial

Glen Swatman - Managing Director
SEH Commercial

"Working with Lee and his team saw such a significant change in our business. Following a highly strategic brand re-alignment process, which included the development of a new website, our business grew from £2.5M to £12M within five years. Lee’s passion and drive are second to none and as a result of his commitment to SEH Commercial, we partnered with Brand Elect on a monthly retainer basis to produce and manage our marketing outreach. Brand Elect also developed an employee reward and recognition scheme on the back of an internal initiative to drive our brand from inside the business, which provided invaluable insight. I would thoroughly recommend anyone to partner with the Brand Elect team who are looking to grow their business. "

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