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The term band-aid marketing is commonly used to describe an emotional, empathetic angle to advertising – to spread consumer awareness of a product. But in this article, I want to talk about band-aid marketing in another way. “We are down on sales this month, we need to get in front of more people… I know, let’s just throw some money on marketing, that ought to help.” But, to those who understand marketing, this is such a crazy reaction! And, it’s a great ex

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That’s a title worthy of its very own film trailer, but you’d be perfectly forgiven for thinking the last 12 months was one of the most sensational film screenplays ever! For some of you reading this, you will recall we launched our be.Revolutionary campaign last year during the first lockdown, and although our new campaign shares the same name, it’s perspectives oh so very different. Back in the first instalment of the pandemic, most of us spent those initial mon

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CULTURE - Possibly the most over-used but under-valued word in the current world of business and commerce. For many forward-thinking businesses, gone are the days of securing candidates on talent alone. As a candidate, you’re now more likely to be selected on your core values and how these values align with the company you’re applying for, rather than your excellent organisational skills, or your degree in linguistics! Culture is definitely king in the current work

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Now that the dust is settling and Xmas ads are already being fast-forwarded on our catch-up TV viewings, the usual air of optimism promises an even better year ahead.  However, as I sit here in the last week of January, this new year somehow feels different.  Welcome to 2020!   For so many people, new decades really mean something and for many, this is merely a psychological excuse to starting a fresh.  It got me thinking, every single one of us has a decade tha

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Although true on so many levels, never has there been such an ironic headline to an article.  In fact, our headline depicts two different aspects from one of the most valued industries in the UK.  As a marketing company that has worked very closely with construction companies over the past 6 years, it has provided us with great insight into this fickle and unforgiving industry we love. I’d like to share my thoughts on both aspects of ‘the changing landscape’. &nbsp

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As someone who likes producing content for ourselves and our valued clients, I realise in this headline alone, I won’t be getting a call from the Globe Theatre anytime soon.  However, behind the terrible pun lays an interesting and greatly talked-about matter close to my heart. In order to bring this article more into context, please allow me to go back in time.  Whilst I often feel like an eager teenager, I still remember my first role as an 18-year old apprentice bac

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Those of you old enough to remember may well be humming the famous 70’s Stylistics classic in your head (sorry about that). In celebration of our new website, I write this article with a huge amount of pride and optimism (and we wonder why it took so long – the tale of the plumber and his own bathroom comes to mind). Our new site was probably far too long in the making, but we are hopeful that the results will support the old adage that ‘you only get once chance t

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It’s the 15th of August 2019, the sun is shining, and we enter the next phase of our story. I would like to take this opportunity to welcome you all to our widely anticipated brand-new website. I thought long and hard about whether to write a quick blog about this, but I then reminded myself that I spend most of my working life empowering clients to continuously ‘tell their story’ – I really must practice what I preach! The real reason for this blog is to praise

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