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The term band-aid marketing is commonly used to describe an emotional, empathetic angle to advertising – to spread consumer awareness of a product. But in this article, I want to talk about band-aid marketing in another way. “We are down on sales this month, we need to get in front of more people… I know, let’s just throw some money on marketing, that ought to help.” But, to those who understand marketing, this is such a crazy reaction! And, it’s a great ex

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That’s a title worthy of its very own film trailer, but you’d be perfectly forgiven for thinking the last 12 months was one of the most sensational film screenplays ever! For some of you reading this, you will recall we launched our be.Revolutionary campaign last year during the first lockdown, and although our new campaign shares the same name, it’s perspectives oh so very different. Back in the first instalment of the pandemic, most of us spent those initial mon

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CULTURE - Possibly the most over-used but under-valued word in the current world of business and commerce. For many forward-thinking businesses, gone are the days of securing candidates on talent alone. As a candidate, you’re now more likely to be selected on your core values and how these values align with the company you’re applying for, rather than your excellent organisational skills, or your degree in linguistics! Culture is definitely king in the current work

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Now that the dust is settling and Xmas ads are already being fast-forwarded on our catch-up TV viewings, the usual air of optimism promises an even better year ahead.  However, as I sit here in the last week of January, this new year somehow feels different.  Welcome to 2020!   For so many people, new decades really mean something and for many, this is merely a psychological excuse to starting a fresh.  It got me thinking, every single one of us has a decade tha

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