Abercrombie & Kent is a luxury UK tour operator. Brand Elect were approached by their villas arm of the company, where they commissioned us to produce sales videos to better reflect the premium accommodations on offer. Our first project took us to the lush green vista of Tuscany.

In order to truly capture the stunning essence of all properties, we used multiple cameras and drones to record aerial sweeps of their amazing villas and the surrounding landscapes. We obtained all relevant permissions and licences to fly the drones in the region and our team took on the full project management of this incredible video shoot. As we needed to capture footage for 10 locations in total across Tuscany, we needed to shoot two villas each day, both inside and outside each property. This required extensive planning and working to a tight schedule to ensure we gave ourselves enough time at each location, including travel between each property – some of which were located some distance away.

Due to the success of the footage captured in Tuscany and the praise we received from the client on the final video edits, the following year we were commissioned video work to shoot villas and chateaus in the South of France.

Following the release of our videos and as a result of the strength of the edited content, we are pleased to report that Abercrombie & Kent have rented a number of properties. We are looking forward to working with Abercrombie and Kent in other territories in the future.

The Brand Elect Effect...

• • Video and editing met the brand’s premium standing
• • Organisation of drone permissions in overseas territories
• • Project management of entire video shoot
• • Uptake in rented properties featured in videos