Audley Asset Management was formed in 2017, with the aim to provide independent financial advice from experienced experts who have worked across the finance industry for many years. Audley approached Brand Elect for guidance on creating their new brand and how to position themselves in the market.
As Audley is not your average IFA, we felt it was right to position them as a boutique offering, highlighting their people focus and the effect of good advice. We also wanted to give the brand a different look and feel to other IFAs. Therefore, to make it understandable for consumers, we developed vibrant branding and utilised client case studies to highlight the benefits of expert advice to real people. This colourful approach is very different from the usual corporate styling seen in the financial sector.
As part of the marketing outreach, we produced videos of the Audley team explaining their services and their views on the latest finance news. We also constructed blogs, set up webinars and developed a series of social media campaigns with eye-catching rich content for consumers to connect with. In addition, we managed their SEO rankings and created lead-generation funnels to best support their campaigns to their targeted audience on Facebook.
The Brand Elect Effect...
- • Positioned Audley Asset Management as an IFA that stands apart from competitors
- • Created collateral that demonstrates their authority in the industry
- • Easy to navigate website that outlines their ‘people-first’ offering and results