Embassy Site Services is a scaffolding company based in Essex, who also offer additional building services. Embassy had originally approached Brand Elect to build a new website, however, we identified that in order for them to achieve the best possible results from a new site, we recommended that they conduct a full re-brand, thus appealing to a more professional audience.
As part of the re-brand, we created a fresher identity for the business, continuing to use their vibrant pink brand colour, and also keeping their company heritage. All of this was developed into a company brand book that perfectly repositioned Embassy as an experienced construction business. This included all of the important elements such as health and safety, quality workmanship and their people focus.
For their marketing outreach, we produced fantastic photography and video content of the Embassy team in action, as well as showcasing their catalogue of work. Case studies were also developed of current and past projects which were used as part of their sales deck. To reach out to a further audience and to gain more brand awareness, in 2017 we encouraged Embassy to exhibit at the annual UK Construction Week expo at the NEC. Our involvement was to manage the design and build of their exhibition stand and all associated exhibition collateral.
The Brand Elect Effect...
- • Across five years, took them from ￡2.5m turnover to ￡11.8m turnover
- • We influenced them to win bigger contracts by attracting larger clients
- • Their repositioning attracted a higher calibre of staff