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The Brand Elect Effect

- Lee Callaghan
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It’s the 15th of August 2019, the sun is shining, and we enter the next phase of our story. I would like to take this opportunity to welcome you all to our widely anticipated brand-new website.
I thought long and hard about whether to write a quick blog about this, but I then reminded myself that I spend most of my working life empowering clients to continuously ‘tell their story’ – I really must practice what I preach!
The real reason for this blog is to praise both my talented colleagues and our valued clients for their participation in what has been an incredibly interesting journey.
It was really important that our new website had a distinctive look and feel, and whilst I recognise we have chosen a user-journey that is very different to many others in the market, being unique is exactly what we stand for. From the outset, our brief was to reflect the premium nature of our business proposition, and to demonstrate our collective culture and creative outlook – I’m confident we have achieved this.
Of course, our reputation is only as good as the work we do with our clients, and the effect that we bring to their businesses. For me, our new site represents a new beginning and the opportunity to; learn more, think wider, do extra, go further, and simply be better every time – we call this the Brand Elect effect.
I’ll end my brief article with this… To those of you that have been a valued customer and partner of Brand Elect over the years, we look forward to delivering more creative solutions for your businesses and brands. To those of you that we haven’t worked with yet, or indeed haven’t even met yet, we’re super excited to get to know you.
Just be.
Lee Callaghan
Managing Director & Founder – Brand Elect
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